NASCAR makes POET official bioethanol partner
In Florida, NASCAR announced a landmark partnership with POET, the world’s largest producer of biofuels, naming the company the Official Bioethanol Partner of NASCAR. As part of the agreement, NASCAR will become the first major motorsports series to utilize zero-carbon bioethanol in combination with its existing fuel partner Sunoco, reinforcing the sport’s commitment to innovation, performance and healthy environments in accordance with its NASCAR IMPACT goals.
The partnership also delivers two highly visible integrations across NASCAR. Beginning this season, POET will serve as the sponsor of the “POET Restart Zone” at all NASCAR-owned tracks, bringing the brand into one of the most intense and action-packed moments of each race. Additionally, POET branding will appear on all NASCAR fuel cans, alongside long-time Official NASCAR Fuel Partner Sunoco, further embedding bioethanol into the sport’s competitive fabric.
Category: Fuels
