Fruit of the Loom introduces wood fiber underwear for men
In Kentucky, Fruit of the Loom has partnered with Austrian wood-based textiles maker Lenzing Group to introduce a new line of men’s underpants. Dubbed Fruitful Threads Men’s Underwear Collection, the line is produced using 96% Lenzing Ecovero Viscose fibers. The line’s launch was timed to coincide with Earth Day. Lenzing Ecovero fibers are made from […]











