Clean home care brand Dropps drops new brand identity
In Chicago, clean home care brand Dropps has announced a rebrand for its Laundry Pods and Dishwasher Pods. The new identity pairs biobased formulas and plastic-free packaging with new third-party certifications and enzyme-powered cleaning performance. It also “reflects the realities of modern life, from cooking and hosting to workouts, smoothie stains, family adventures, coffee spills and the everyday messes that come with living fully,” the company said in a press release.
Dropps’ Laundry Detergent Pods feature six distinct enzymes designed to target different types of everyday stains, including protein, starch, oil, fruit and vegetable, and gum-based messes. The pods have also earned the National Eczema Association Seal of Acceptance and National Psoriasis Foundation Seal of Recognition, becoming the first safer-ingredient detergent to earn both. Dropps’ Dishwasher Pods are now Environmental Working Group (EWG) Verified and EPA Safer Choice certified. The products are made without phthalates, phosphates, dyes, chlorine, parabens, or optical brighteners.
The new brand positioning, “Messy Life. Kind Ingredients. Actually Clean.” also brings a more “human, optimistic perspective” to the clean & healthy home care category, rooted in the belief that mess is not something to avoid or hide, but evidence of a life being well lived.
Category: Chemicals & Materials
