In the UK, the World Travel & Tourism Council (WTTC), in collaboration with global consultancy ICF, has launched a bold new framework urging the entire travel and tourism sector to unite in tackling one of its toughest challenges: scaling up the production and use of SAF and other renewable fuels.
The report, Scaling Up Sustainable Fuel, sets out a practical roadmap for how every business in the sector, no matter its size or role, can help address transport-related emissions and accelerate the shift to cleaner fuels.
Julia Simpson, WTTC President and CEO, said “Sustainable fuel is the single biggest game-changer for Travel & Tourism, but right now, supply falls dangerously short of demand. If we don’t act together, we risk rising costs, limited availability, and stalled climate progress.
“Every hotel, tour operator, travel agency, cruise line and airline has a role to play. This framework gives them the blueprint. Sustainable fuel is not just an environmental necessity; it’s a business imperative and governments must incentivize the production of SAF, not just set targets for the sector.”
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