World Economic Forum and GenZero launch SAF program for Asia-Pacific

In Singapore, World Economic Forum in collaboration with GenZero, announced the launch of Green Fuel Forward, a new initiative designed to scale demand for Sustainable Aviation Fuels (SAF) in the Asia-Pacific (APAC) region. Announced during the GenZero Climate Summit 2025, Green Fuel Forward seeks to build capacity on aviation decarbonisation and catalyse demand for SAF, ultimately contributing to scaling up production facilities in the region. This supports global aviation decarbonisation efforts such as the International Civil Aviation Organisation’s vision for a 5% reduction in the carbon intensity of jet fuel by 2030, while driving innovation and commercialisation of innovative and emerging SAF production technologies.

Green Fuel Forward aims to unite airlines, logistics providers, and corporates operating in APAC under one shared mission: to boost demand for SAF. Organisations who have already agreed to participating in Green Fuel Forward include Air New Zealand, American Express Global Business Travel, Berge Bulk, Boeing, Chooose, Climate Impact X, DBS Bank, DHL, International Energy Agency (IEA), Mizuho, Neste, Qantas Group, Roundtable on Sustainable Biomaterials, Singapore Airlines, Temasek, UOB.