In Austria, foams have numerous possible potential applications, for example ranging from the automotive, household and mechanical engineering sectors to leisure and sports applications. Until now, it has been common practice to produce these materials from crude oil, which negatively impacts their ecological footprint. In the EU project BreadCell, an international consortium has developed cellulose-based foams that are produced using a process similar to baking bread. These foams are completely biodegradable and recyclable. Two Institutes at Graz University of Technology (TU Graz), the Institute of Bioproducts and Paper Technology and the Vehicle Safety Institute, played a crucial role in developing the technology.