Syensqo launches biobased additive for fabric softeners

In Belgium, Syensqo has introduced a new biobased polymer technology that enables fabric softeners to deliver long-lasting fragrance and softness benefits. Dubbed Easysoft PA, the additive also enables formulators to respond to consumer demands while capturing opportunities for premiumization.

According to Syensqo, fragrance is the top purchase driver in fabric care, shaping consumer loyalty and creating opportunities for differentiation.

The Easysoft guar-based polymer technology also allows formulators to reduce quat content while maintaining or enhancing softness—yielding both carbon and cost efficiency.