In the Netherlands, Nouryon announced the launch of FinnFix PB MAX, the cleaning industry’s first carboxymethylcellulose (CMC) with a 100% renewable carbon index score, enabling laundry detergent consumer brands to significantly reduce the carbon footprint of their products.
FinnFix PB MAX replaces conventional synthetic ingredients with a fully biobased, biodegradable alternative. It is manufactured from natural wood-based cellulose and uses ISCC Plus-certified monochloroacetic acid from Nouryon’s Delfzijl, Netherlands, facility, the firm said.
The company added that FinnFix PB MAX is available globally and can be integrated into existing powdered laundry detergent formulations with minimal reformulation.
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