Nouryon launches 100% renewable carbon CMC for laundry detergen

In the Netherlands, global specialty chemicals leader Nouryon recently announced the launch of FinnFix® PB MAX, the cleaning industry’s first carboxymethylcellulose (CMC) with a 100% renewable carbon index score, enabling laundry detergent consumer brands to significantly reduce the carbon footprint of their products without compromising cleaning performance for consumers. As the leading innovator of sustainable ingredient solutions for a range of cleaning applications, Nouryon helps formulators address the increasing demand to meet sustainability requirements.

FinnFix® PB MAX replaces conventional synthetic ingredients with a fully biobased, biodegradable alternative that delivers comparable or superior performance. The product was specially designed to enhance anti-redeposition performance by keeping removed soils rinsed away instead of reattaching to fabrics, maintaining fabric appearance and cleanliness. It is manufactured from natural wood-based cellulose and uses ISCC Plus-certified monochloroacetic acid from Nouryon’s Delfzijl, Netherlands, facility. The result is CMC derived entirely from renewable carbon sources.