Skincare line harnesses protective power of Hawaiian algae

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In Hawaii, A’ala Bioactives has launched A’ala Hawai’i, a “clean and green” beauty brand that offers all-natural, algae-based skincare solutions. According to A’aala Bioactives, Hawaiian algae naturally possess exceptional concentrations of protective antioxidants and moisturizers to combat the sun’s harsh rays. “A’ala Hawai’i harnesses these benefits to create products for anti-aging, firming, and reduced redness/spots for a more even skin tone,” the company says. “A’ala Hawai’i provides fast-absorbing formulations, suited for all skin types, that are 100% free of parabens, silicones, mineral oils, formaldehyde, and artificial preservatives. They are clinically tested, hypoallergenic, and cruelty-free.”

The company also details its ingredients and their scientific efficacy for skincare, reflecting modern consumer preferences for transparency, authenticity, safety, and sustainability in the products that they use every day.

“Our dedicated team of scientists is committed to building a product line for healthy skincare, harmonious with nature,” says A’ala Hawai’i founder Dr. Heidi Kuehnle. “We tap into Hawaii’s biodiversity from sea level to the volcanic mountains to discover new ingredients.” The company’s formulations promote “healthful glowing skin with a prestige feel, without relying on the synthetics found in many established luxury brands,” Kuehnle adds.

A’ala Hawai’i includes six initial products—an anti-aging daily moisturizer, a hydrating spritz elixir for on-the-go, a smoothing rejuvenating balm, a mild cleansing face polish, an alcohol-free pore-reducing toner, and a vitamin-rich anti-aging serum to activate skin cells—all of which can be ordered from the A’ala Hawai’i website www.aalahawaii.com.