Tyson jumps deeper into Alt Protein, launches Raised & Rooted Brand

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In Arkansas, Tyson Foods introduced the company’s first plant-based and blended products, along with its new Raised & Rooted brand. The initiative makes Tyson Foods the largest U.S. meat producer to enter the growing alternative protein segment with its own products. The Raised & Rooted nuggets will launch through national retailers in late summer and the blended burgers this fall. The products have been developed by Tyson Foods’ innovation, culinary and consumer insights teams in Chicago and Northwest Arkansas.

The initial products under this new brand, which will launch with several major retail customers this year, include plant-based nuggets as well as blended burgers made with a combination of beef and plants. In addition, the company’s existing Aidells® brand has launched Aidells Whole Blends sausage and meatballs, made with chicken and plant-based ingredients.

Through Tyson Ventures, the company will continues its investment in start-up companies involved in alternative proteins. Current investments include mushroom-based protein producer Mycotechnology and cell-based meat producers Memphis Meats and Future Meat Technologies.  Tyson Foods expects to introduce additional alternative protein products through multiple customers and sales channels. This includes products under the Raised & Rooted brand and across the company’s portfolio of iconic brands, as well as to foodservice operators.