Greener goblets of liquor thanks to biobased and recyclable packaging


In France, global packaged spirits company Pernod Ricard, which you may know as the company behind Absolut Vodka, Beefeater, Chivas Regal, and other liquor products, is working on improving the sustainability of their packaging to meet the U.N. SDGs. One of their goals is to “ban all promotional items made from single-use plastic and ensure that 100% of its packaging will be recyclable, compostable, reusable or bio-based by 2025,” according to Packaging Digest. They also plan on piloting “five new circular ways of distributing wine and spirits and help increase recycling rates in its top 10 largest markets with low recycling levels,” according to Packaging Digest.

“We know that our customers have now come to expect our brands to be responsible and respectful of the environment—values that have been at the very heart of our business since its inception,” Vanessa Wright, VP sustainability & responsibility told Packaging Digest. “These 2030 commitments provide us with a focused framework across our business in helping to address some of the biggest sustainability issues, so consumers can enjoy our products in a convivial and sustainable way.”