Fashion forward: Birla launches new cellulose-based fabric

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In India, Birla Cellulose has added a new sustainable fabric to its cellulose-based fiber line.

Dubbed Livaeco, the fabric uses cellulose sourced from certified forests, and its processing has lower water use and emissions than its older Liva products.

“At Birla Cellulose, sustainability is a continuous journey towards the wellbeing of all stakeholders and conserving nature. With the launch of Livaeco, we endeavor to systematically engage with the textile value chain and offer consumers fashionable clothing that is eco-friendly,” said Dilip Gaur, managing director, Grasim Industries Ltd, tells fibre2fashion.

Fashion designers Anju Modi, Wendel Rodricks and Gaurav Jai Gupta used the Livaeco fabric in a woodland-themed fashion show at the product’s launch.