Neutrogena introduces personalized 3D printed sheet mask


In California, Neutrogena developed its most personalized skincare product ever, the Neutrogena MaskiD which is a data-powered, custom-printed hydrogel mask created from cellulose sourced from locust beans and red seaweed. The hydrogel mask, created from cellulose sourced from locust beans and red seaweed, is custom-3D-printed with a unique combination of five powerhouse ingredients from the Neutrogena library of clinically-tested skincare solutions.

Personalization with the Neutrogena MaskiD happens in three ways – first with the shape of the mask itself. Using a smartphone 3D camera, the user simply snaps a selfie to create a precise, multi-dimensional map of her face and the exact measurements and shape of her nose, space between the eyes, lips, and other unique physical characteristics.

Next, personalized data from the Neutrogena Skin 360 system creates the virtual equivalent of a knowledgeable dermatologist and analyzes the skin’s needs, making a recommendation for what ingredients will be most beneficial and where. Finally, using a proprietary 3D printing process, high-efficacy ingredients are printed onto the custom-fit hydrogel mask on the exact zones of the mask where they will deliver the greatest benefit for that individual.