Chanel invests in Sulapac in plastic replacement move

0
447

In Finland, the French luxury house Chanel has decided to shoulder Sulapac’s development, thus becoming its first investor coming from the cosmetic industry. Aiming to tackle the accumulation of non-biodegradable plastics, Sulapac has developed an innovative material which responds to consumers’ growing desire to find environmentally friendly products or packaging.

Sulapac products use a biodegradable and microplastic-free material made of FSC-certified wood chips and natural binders. They have all the benefits of plastic, yet they biodegrade completely and leave no microplastics behind. Replacing plastic with Sulapac is easy: manufacturers can use their existing machinery with the material, without the need to build new factories. 100% biodegradable packaging outperforms other sustainable alternatives in terms of barrier properties, fast biodegradation and unique look.

“We have set very high-quality standard to our sustainable material, with an ambition to replace plastic, and we are very pleased to welcome Chanel, a leading brand representing the most demanding luxury segment, among our investors,” says Suvi Haimi, CEO & Co-Founder of Sulapac. “Chanel is definitely one of the forerunners in the luxury segment as they want to invest on latest sustainable material and technology innovations. Our mission to save this world from the plastic waste just became a big step closer!”