Danone aims to make packaging circularity the ‘new norm’

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In France, multinational food products maker Danone has announced ambitious packaging goals for 2025, including a push to use more renewable materials.

Following in the footsteps of several rivals, Danone has set a target to make 100% of its packaging will be recyclable, reusable, or compostable by 2025. The company will also invest in recycling infrastructure.

Danone currently uses approximately 14% recycled polyethylene terephthalate in its water and other beverages. The company also aims to increase the use of renewable materials in its packaging. The company has partnered with Nestlé, PepsiCo, and Origin Materials in the NaturALL Bottle Alliance, which is targeting the first 75% biobased bottle to commercial-scale production by 2021, followed by 100% biobased by 2025.

“We believe the time is now to step up and accelerate, embrace our responsibility and work with others to engage a radical shift that will help free the world from packaging waste,” Emmanuel Faber, chairman and CEO of Danone. “We will be acting both at global and local level to ensure circularity of packaging becomes the new norm.”