$1M NextGen Cup Challenge opens Oct 9

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In California, OpenIDEO, part of IDEO’s open innovation practice, is launching the $1 million NextGen Cup Challenge on October 9, 2018 as a way to identify and commercialize existing and future solutions for the single-use, hot and cold fiber cup system. The Challenge, managed by Closed Loop Partners’ Center for the Circular Economy, is the first phase of a multi-year, multi-industry global consortium called NextGen Consortium that aims to accelerate the design, commercialization, and recovery of packaging alternatives. The consortium includes founding members Starbucks and McDonald’s. The Coca-Cola Company and Yum! Brands support the Consortium and World Wildlife Fund (WWF) is an advisory partner. OpenIDEO is the Consortium’s open innovation partner.

Idea submissions are open October 9 – November 16, 2018. Top Ideas will receive a portion of $1 million in funding based on key milestones. Up to six of the most promising winners will receive the option to advance to a business accelerator program.