“Minimalist” shoes a step toward greener living


In San Diego, self-described “barefoot” and “minimalist” shoe maker VIVOBAREFOOT is planning a new product line made with polymer made from industrial field corn.

Dubbed Primus Bio, sixty percent of  the outsole and 30% of the upper portion of the Primus Bio is made from propanediol based Bio-TPU produced by DuPont Tate & Lyle BioProducts.

The company already sells shoes made from repurposed algae and recycled plastic. The company claims to have used 2 million plastic bottles to makes its shoes in 2017 and aims to use 90% sustainable materials across all its products by 2020.

“Sustainability is our journey and we believe that the perfect shoe has minimal interference with natural movement and minimal impact on the environment,” Asher Clark, Design Director at VIVOBAREFOOT, tells Markets Insider.

Primus Bio will be available on VIVOBAREFOOT’s website beginning in 2019.