Get boozy and be green: UK alcohol beverage company offering edible, flavored straws

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In the United Kingdom, alcoholic beverage company Diageo is offering an innovative solution to the growing prevalence of plastic straw bans: edible, flavored straws that will come with certain pre-mix cans.

The straws are available in strawberry, chocolate, lemon and lime flavors.  They will be paired with Pimm’s & Lemonade, Gordon’s Gin & Tonic, and Baileys & Iced Coffee Latte cans.

David Croft, global sustainable development director, Diageo, tells Talking Retail,  “Diageo is committed to minimizing our environmental impact and we are, like many of our consumers, increasingly concerned about the negative environmental impact associated with the irresponsible disposal of plastic straws.”