Tyson Innovation Lab launches ¡Yappah! to address food waste

In Illinois, the Tyson Innovation Lab launched ¡Yappah!, its first brand inspired by a tradition in the South American Andes called “yapa,” which refers to the little something extra a merchant gives to a valued customer so that nothing gets wasted.

Rizal Hamdallah, Head of Tyson Innovation Lab said, “The brand was created to inspire people and partners to rethink their relationship to food and how it impacts society. Through this launch, we intend to address global food challenges such as food waste.”

Given the scale of the food waste problem, Tyson Innovation Lab sought partnerships with like-minded food companies. The brand’s first product, Protein Crisps, is crafted from rescued and upcycled vegetable and grain-based ingredients. Tyson Foods provides upcycled chicken breast trim that is still full of flavor and protein and combines it with either rescued vegetable puree from juicing or rescued Molson Coors spent grain from beer brewing.