In China, The Alliance of Clean Cookstoves partnered with China’s Ministry of Agriculture, Shell, local governments, and SSM to develop and launch a new clean cooking project in Zhejiang province of China. The project aims to encourage commercial enterprises to switch from wood and coal to biomass pellets.
The pilot interventions focus on two market segments: stores and food stalls in town centers that cook with portable coal stoves and popular restaurants that rely on traditional stoves using firewood. A research team from the Zhejiang University will provide testing and monitoring & evaluation support throughout the interventions, which will rely heavily on user feedback to refine the implementation technology.
New products will be promoted and sold through planned roadshow demonstrations. Shell will support awareness raising interventions by disseminating clean cooking messaging at local gas stations and will participate in community and school services.