Flax bottles make getting boozy a little greener

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In France, SAS Green Gen Technologies is looking to improve the environmental footprint of libations by developing flax-based wine and beer bottles.

“As brands seek to produce sustainably, our bottle is the innovation that will trigger the entry of high-end wines and spirits into effective eco-responsibility,” James de Roany, chairman of SAS Green Gen Technologies tells Beveragedaily.com. “The world of wine, beer, and spirits must take responsibility by using the most eco-friendly and recyclable packaging possible.”

The company’s bottles have a lower carbon footprint than traditional glass bottles. The first bottles will hit the market this year, and the company aims to produce 1.5 million in 2019. Once at larger scale, the company will target lower-end products.