Dr. Praeger’s launches Pure Plant Protein made with veggies and avocado oil


In New Jersey, Dr. Praeger’s Sensible Foods launched Pure Plant Protein, a new meatless product line made from pea protein and vegetables – including carrots, sweet potatoes, butternut squash and black beans. The flavorful soy-free plant-based burgers, breakfast sausage and chicken-less tenders deliver a meaty texture and boost of plant-based protein.

“We’re bringing clean ingredients to the growing meatless category and packing in the protein while loading up with real vegetables for added nutrition – without any of the fake stuff making headlines,” says Dr. Praeger’s CEO Larry Praeger. “Flexitarians are one of the fastest-growing groups out there.  They want and deserve better tasting meatless products with ingredients they know and recognize. This is for them.”

High in fiber and protein, with 10 grams or more per serving, all Pure Plant Protein products are soy and gluten free, and are made with high-quality pea protein, three or more vegetables and avocado oil.