Survey says: consumers pick fermented foods as the top superfood


In New York, a national survey found that fermented foods – like yogurt, kefir, kombucha, sauerkraut, tempeh, some pickles, kimchi and miso – ousted seeds as the No. 1 superfood for 2018, making it clear that consumers will be going with their gut in the coming year by seeking out foods that improve gut health and overall well-being.

What’s changed for next year is the rise of fermented foods. While widely known as the process used for making wine or beer, fermentation is a natural, metabolic process. Fermented foods may have powerful health benefits from boosting gut health to blunting inflammation.

Seeds were bumped to the number three slot with avocado serving up second place. This national sample projected that consumers were trending toward simple ingredients and a greater focus on plants. Also known as clean eating and plant-based diets, consumers are demanding foods and products that fit this way of life.

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