Hampton Creek launches breakfast eggs without the egg


In California, Hampton Creek, a company that applies cutting-edge science and technology to create healthier, more sustainable foods announced the launch of Just Scramble.  The first-of-its kind product will be rolling out in San Francisco and expanding to additional locations and cities in 2018.

Just Scramble tastes like egg, is free of antibiotics and cholesterol, and its ingredients require less water and emit fewer carbon emissions than conventional eggs.  The product, which has already won acclaim from notable chefs and food enthusiasts, is made from a 4,400-year-old legume called a mung bean that scrambles like an egg.

“We were lucky enough to find something that has impacted our food system for thousands of years and turn it into a meal that will impact it for thousands more,” said Hampton Creek cofounder and CEO Josh Tetrick.  “Launching Just Scramble is the culmination of years of hard work by our talented team.”

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