Deere adds machine learning with $305 million acquisition of Blue River Technology


In Illinois, Deere & Company signed an agreement to acquire Blue River Technology, a pioneer in applying machine learning to help farmers optimize every plant in their fields.  Blue River Technology has successfully applied machine learning to agricultural spraying equipment and Deere is confident that similar technology can be used in the future on a wider range of products.

Blue River has designed and integrated computer vision and machine learning technology that will enable growers to reduce the use of herbicides by spraying only where weeds are present, optimizing the use of inputs in farming – a key objective of precision agriculture.

Deere will invest $305 million to acquire Blue River Technology and plans to have the 60-person firm remain in Sunnyvale with an objective to continue its rapid growth and innovation with the same entrepreneurial spirit that has led to its success. The transaction is expected to close in September.