In California, Beyond Meat announced that The Beyond Burger will be available within the meat case at more than 600 Kroger-owned stores. The Beyond Burger will begin to roll out in 605 select Kroger-owned stores across 13 states within four of Kroger’s key banners: Fred Meyer, King Soopers, Kroger and Ralph’s.
The multi-state roll out will begin with Ralph’s, King Soopers and Kroger stores, with Fred Meyer locations coming online in early August. The full roll-out is expected to take a few weeks’ time so consumers are encouraged to call ahead to their local store to ensure The Beyond Burger is in stock.
Tapping into a growing consumer trend that has attracted the support of meat industry titans like Tyson Foods, the expansion into Kroger marks a more than tripled distribution growth of The Beyond Burger within two months and reflects an increased demand for plant-based protein among mainstream consumers.