In California, TOUS les JOURS, a French-Asian bakery café chain, has begun rolling out plant-based plastic straws to store locations across the United States. The straws are made with PHACT™ PHA, which is produced by CJ Biomaterials, a leading producer of polyhydroxyalkanoate bioplastics. In addition to being made from a biobased material, the new straws are durable, flexible, and won’t become soggy in a beverage.
“The success of PHACT™ PHA straws at TOUS les JOURS reflects the expectations of consumers looking to brands to adopt safe, compostable solutions for food serviceware, such as straws,” said Max Senechal, Chief Commercial Officer of CJ Biomaterials. “This launch also highlights how the collaboration between brands, converters, and biopolymer manufacturers, can accelerate the commercialization of biobased products that are circular, sustainable, and functional.”
The move builds on the successful introduction of PHACT™ PHA-based straws at TOUS les JOURS stores across South Korea in 2023.