In California, a popular producer of beachy flip-flops has announced a move into higher-end footwear, as well as a shift to more sustainable materials.
REEF recently unveiled the Paipo sandal, which retails for $150 and features wood-based components as well as a footbed made from ethylene vinyl acetate derived from sugarcane. “Its 51% bio content makes it carbon neutral and is considered a greenhouse gas reduced product,” REEF says in a press statement.
Paipo also features leather straps from sustainable tanneries and laser etching “for a more sophisticated look,” according to bro bible Maxim magazine.
“Our goal from the start was to integrate a functional wood component that would meet the highest standard of quality, durability, and finishing…but like a piece of furniture would become even more beautiful with age,” says Paul LaBarbera, Senior Director of Footwear Design at REEF.
The sandals come in black and brown and will be available for sale on REEF’s website on August 24.