JayaShree, which is part of the Indian conglomerate Aditya Birla Group, will blend Sorona with linens to create garments with “exceptional stretch and recovery, luxurious drape, and a smooth, soft hand feel.” JayaShree popularized linen in India, using flax sourced from Belgium and France.
DuPont and JayaShree say the offering will provide sustainable alternatives for designers and brands in the comfortable casual and fashion wear segments.
“We believe collaboration is the only way we will deliver on our promises to the textile industry. Our collaboration with JayaShree Textiles is a testimony to the type of effort that will allow more apparel brands the opportunity to address tomorrow’s challenges through renewably sourced fiber materials without compromising performance and value,” Renee Henze, global marketing and commercial development director at DuPont Biomaterials, says in a statement. “Sustainable fashion is the future, and this new collection is a great example of how you can create stunning designs while caring for our planet.”