Israeli firm launches food packaging from sugarcane waste

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In Israel, food packaging startup W-Cycle has launched food packaging made from sugarcane waste.

Dubbed SupraPulp, the material is compostable yet hardy enough to keep structural integrity when holding greasy, hot food. Targeted for frozen, ready-made meals, SupraPulp can be frozen to -40°C and heated in oven or microwave to 270°C. After use, it can be thrown out with organic waste.

“Dispose of SupraPulp packages the same way as you would your salad,” Lior Itai, CEO and co-founder of W-Cycle, tells Packaging Europe. “This food-grade, compostable packaging is a one-to-one replacement for its plastic counterpart. There are other compostable solutions on the market, but SupraPulp has game-changing functionality consumers need when they want to heat, freeze, or microwave convenience food products. Plus, SupraPulp trays have a luxury look and feel compared to plastic, aluminum, or bioplastic containers.”