In California, fast-casual burrito mainstay Chipotle has launched a line of apparel made using avocado pits from its guacamole supply chain.
Dubbed Chipotle Goods, the company says the pits are simmered in water to produce a plant-based dye for organic cotton goods. Each item requires five pits—the equivalent of five orders of guacamole.
Proceeds will be donated to organizations working to make farming and fashion more sustainable. Available products include t-shirts, sweatshirts, tote bags, denim jackets, leggings, hats, gym bags, baby onesies, baby blankets, phone cases, water bottles, camisoles, and socks. The line follows Chipotle’s collaboration with cosmetics company E.L.F announced earlier this year.
“We know people are looking to celebrate their passion for Chipotle, and we set out to create a line of products with the same thoughtfulness, care and attention to detail that we use in our kitchens,” says Chris Brandt, chief marketing officer, Chipotle. “With Chipotle Goods, our fans can get quality items that support sustainable agriculture and represent our mission of cultivating a better world.”