In the Netherlands, a skincare brand built on using natural ingredients from the region’s famed tulips is debuting at high-end retail chain Bluemercury.
According to Bloomeffects, Dutch tulips contain ingredients with regenerative, hydrating, and humectant properties.
The first line to be sold at Bluemercury includes Royal Tulip Cleansing Jelly A, a nourishing, hydrating, and powerful cleansing balm for $39; Dutch Dirt Mask, a detoxifying mask designed to clarify and deeply exfoliate for $49; Royal Tulip Nectar A rich, a nectar-like moisturizer to smooth, nourish, quench and protect the skin for $65; and Tulip Tint, a multitasking tinted lip and cheek balm to nourish, hydrate and provide an instant pop of color for $29.
The company also uses PICEA wood tubes for packaging, which are 95% renewable. All Bloomeffects products are 100% clean, cruelty-free, and formulated without fragrances, parabens, sulfates, and phthalates.