In the United Kingdom, Waitrose introduced new eco-friendly 100% Natural Miscanthus Briquettes and Firstarters in 19 key stores after a successful trial. These innovative BBQ Briquettes and Firestarters are made from Miscanthus, a renewable energy crop grown by British farmers.
The range is all-natural, has a high density and a low moisture content of 8% which means it burns cleaner, hotter and longer than any other BBQ product.
Miscanthus produces a crop each year, without the need for replanting and it doesn’t require any fertiliser or pesticides. It thrives even on the poorest land and enhances biodiversity and soil health, making the BBQ Miscanthus Briquettes the most renewable and sustainable fuel available.
Terravesta, the company behind the launch, is confident that the new range fulfils a need for ‘greener grilling’. “We are responding to consumers, who don’t want to be using dirty, unsustainable fossil fuels and are welcoming a wider range of cleaner, environmentally-friendly alternatives. People care about the planet and the dangerous, long-lasting effects of petroleum-based products, and are shopping accordingly. Waitrose is at the forefront of this initiative, sourcing products such as ours which are good for the local economy and the planet,” says George Robinson Terravesta managing director.