In California, Beyond Meat introduced a new plant-based food innovation called Beyond Beef which is made from a combination of pea, mung bean and rice proteins that mimics the texture, chew and juiciness of ground beef.
Using a process that recreates the basic structure, and thus texture, of meat using only plant-based ingredients, Beyond Meat was able to create this complete protein source that is free of gluten, soy and GMOs. This is a third beef product launch for Beyond Meat.
What’s the difference between Beyond Beef and the Beyond Burger? According to their announcement, “Beyond Beef has more neutral flavor and aroma than the Beyond Burger that better allows it to serve as a blank canvas for any seasoning or dish! It also has a unique binding system that provides for the culinary versatility expected with ground beef, allowing it to perform in a variety of dishes such as tacos, dumplings, Bolognese, sliders and more.”
Beyond Beef will be hitting stores in 2019 and will be sold in the fresh meat case, just like the Beyond Burger and Beyond Sausage.