In The Netherlands, Vivera launched a 100 percent plant-based steak in more than 400 Tesco supermarkets. Made with ingredients like wheat and soy, Vivera started production and expects to produce several million pieces in 2018.
Gert Jan Gombert of Vivera said, “With the breakthrough of its market introduction and large-scale production, a large group of consumers can enjoy this very tasty plant-based product. The smell, taste and bite can hardly be distinguished from real steak and we are convinced that this product will meet a large need of consumers.”
Vivera has been pioneering in the development of vegetarian and plant-based meal components since 1990. With production of more than 1 million meat replacements a week, it is one of the three largest producers in Europe. The product portfolio includes more than 40 different meat alternatives and Vivera intends to establish a 100 percent plant-based portfolio before the end of 2018.