Consumer Values Drive Demand for the Bioeconomy Specialty Chemicals
By Bogdan Comanita, PhD/MBA, Principal MarketChemica Inc.[1] and member of Lee Enterprises Consulting, Inc. Special to The Digest Abstract VIRIDISOL®, ecoXTRACT® and GreenFlame® are examples of B2B brands launched in 2018 that support the use of new biobased products in large B2C markets. All these B2B brands are in perfect alignment with powerful B2C brands […]










