NOROO holdings advances commercialization of bio-based 3-HP through major Korean Government initiative
In Korea, chemical group NOROO Holdings announced that it has been selected as the lead executing organization for a major national project titled “Development of Feedstock Production and Value-Added Product Technologies to Promote the Bio-Based Polymer Market.” This flagship initiative is supported by the Korea Evaluation Institute of Industrial Technology (KEIT) under the Ministry of Trade, Industry and Energy (MOTIE).
Under this government-supported initiative, NOROO Holdings will spearhead the core program focused on the “Large-Scale Demonstration of 3-HP Production from Waste Biomass.” The company will oversee the entire value chain—from sustainable feedstock procurement and process optimization to pilot-scale production and commercialization readiness.
Key project objectives include developing bio-based, acrylic acid–derived polymer materials, scaling up and demonstrating the mass production of 3‑HP utilizing agricultural and industrial waste biomass and demonstrating bio-acrylic acid synthesis via the catalytic transformation of 3‑HP.
“This national project represents a pivotal inflection point for our industrial biotechnology division,” said a spokesperson for NOROO Holdings. “It marks our transition from a long-term ‘Research (R)’ phase to full-scale ‘Development (D)’ and commercialization phase, supported by significant investments in pilot plant infrastructure.”
Category: Fuels











