& Other Stories taps Keel Labs for seaweed fibers
In Sweden, a boho label owned by fast-fashion giant H&M has introduced an “ocean-inspired” line made with seaweed-based fibers from Keel Labs. Dubbed Kelsun, the fiber is being used by & Other Stories’ designer Frida Billegren in apparel that highlight the “fluid beauty” of ocean creatures such as sea anemones. “We continuously seek new technologies and […]
