Tag: KLM

KLM calls on government to invest in a national SAF fund

KLM calls on government to invest in a national SAF fund

December 15, 2025 |

In the Netherlands, KLM supports the call in the Wennink report ‘The route to future prosperity’ to the government to invest in a national SAF fund. With this fund, the Netherlands can accelerate the production of alternative aviation fuels (SAF) and make it more affordable in order to stimulate the sustainability of aviation. Acceleration is […]

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KLM in court defending its “Fly Responsibly” ad campaign against greenwashing claim

KLM in court defending its “Fly Responsibly” ad campaign against greenwashing claim

December 19, 2023 |

In the Netherlands, Reuters reports that KLM is in court defending its now discontinued “Fly Responsibly” ad campaign that environmental activists claim is greenwashing. Fossil Free, the organization that took the airline to court, claims that flying can never be responsible due to its carbon emissions, while the airline says it should be able to […]

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