P&G launches Cascade ‘Pure’ with 1/3 biobased ingredients

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In Ohio, P&G’s Cascade announced its newest product offering, Cascade Pure Essentials which is free of phosphates and chlorine bleach, and formulated with biobased and other ingredients. It is Cascade’s only dye-free liquid detergent. Perfumes in the formula are infused with essential oils that offer a light citrus aroma in two refreshing scents: Lemon Essence and Orange Blossom.

“The decisions consumers make at the shelf impact not only themselves but their entire family,” said Kristine Decker, Brand Director, North America Dish Care at Procter & Gamble. “We are proud that with new Cascade Pure Essentials, we are providing folks not only with an offering that they can feel good about but also with an item that provides them with a reliable clean so they can spend less time worrying about their dishes and more time focusing on the pure essentials in their life – like spending quality time with the ones that matter most.”

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