In New Zealand, Fonterra Ventures has entered into its first strategic partnership, teaming up with German active nutrition start-up foodspring, Germany’s fastest-growing food start-up. The new partnership will enable Fonterra to tap into the rapidly growing active nutrition consumer segment, which is valued at $200 billion globally, and forecast to expand significantly in the years to come.
Judith Swales, Fonterra’s Chief Operating Officer, Velocity and Innovation said, “foodspring’s impressive growth trajectory is supported by its strong direct to consumer channel and digital nutrition and wellbeing coach. By leveraging this technology and innovative business model, we’ll be able to share the goodness of dairy with more consumers around the world,” Judith added.
From whey protein shakes to organic superfoods, foodspring has a strong brand and product portfolio across the healthy eating, weight management and muscle-building categories targeting the consumer’s mind, body and soul. Products are sold online across Europe and Asia.