In Washington, Meredith Corporation announced that Allrecipes.com will feature AmazonFresh within the site’s top recipes to enable home cooks to purchase a recipe’s ingredients and have them delivered the same day through the AmazonFresh home grocery delivery service. Cooks who select AmazonFresh as their grocery retailer of choice have the option to send all of the ingredients to an AmazonFresh shopping cart.
While Allrecipes has long incorporated grocery shopping into its site, including geo-targeted grocery offers from retailers across the country, the introduction of AmazonFresh as a featured retailer represents the next major innovation designed to help home cooks discover and prepare meals with ease.
Enabling same-day home delivery of recipe ingredients including fresh meat, fruits and vegetables, in addition to frozen and packaged food items, AmazonFresh will be integrated into many of the highest-trafficked recipes on Allrecipes.com. Over time, this functionality will be extended into every recipe on Allrecipes.