Après debuts a plant-based protein beverage for on-the-go replenishment

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In California, Après launched a plant-based protein beverage developed for premium whole-body replenishment. The innovative beverage utilizes a proprietary blend of plant proteins, virgin coconut oil and coconut water in a shelf-stable format for convenient on-the-go consumption.

“It’s our belief that modern wellness consumers, especially women, have been all but overlooked from a replenishment point-of-view,” said Sonny McCracken, Co-Founder and Chief Executive Officer. “We spent more than a year working hand-in-hand with this consumer group to develop a product that could not only provide the clean label and nutrition they’re looking for, but also deliver great taste.”

Après is made with organic plant protein from pea, chia, cacao and hemp, delivering essential amino acids to promote satiation and a healthy, lean physique. It’s also formulated with organic virgin coconut oil that supplies sustainable energy through metabolic fats, and organic coconut water that provides electrolyte hydration and a silky smooth texture.