GM targets new Brazilian flex-fuel car plant as a base for return to growth

In Brazil, Brazzil magazine has an excellent summary of operations and opportunities for General Motors in Brazil, where the company increased sales 3 percent last year despite a bankruptcy-inducing 23 percent slide in US sales.  GM market share stands at 21 percent in the LAM region, and has targeted a new $1.5 billion flex-fuel plant in Santa Catarina state as a platform for flex-fuel vehicles that will help the company mount a global comeback. The new flex-fuel vehicle underf development is named the Prisma and is slated for export.

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