Today in Biofuels Opinion: “The ASA ruled…referring to biofuels as a “sustainable answer to OPEC’s oil” was misleading

From Business Green (UK): “A complaint by environmental journalist George Monbiot that advertisements in the national press by the Renewable Fuels Association (RFA) misrepresented biofuels as “sustainable” has been upheld by the Advertising Standards Authority (ASA) this week. The ASA ruled yesterday that large text at the bottom of the adverts stating referring to biofuels as a “sustainable answer to OPEC’s oil” was misleading, and banned the ads from appearing again in their current form. The advertising standards authority[{said] that the UK government’s Gallagher Review considered biofuel production would result in net greenhouse emissions and loss of biodiversity through habitat destruction in the period to 2020 unless improved policies were put in place to ensure biofuel production targeted idle or marginal land.”

From DNR Online: “Ethanol production and corn consumption is the key issue because it’s impacting the price of calves and the cost of grain. As producers, we’ve got to adapt. About 63 percent of your production costs come from feed, in some form.”

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