Kroger Stores launches E85 in Michigan, 20 minute lines for 85-cent E85 promotion

January 31, 2008

In Michigan, Kroger Stores debuted E85 at its Michigan locations, with an 85-cent-per-gallon E85 promotion that prompted lines of up to 20 minutes for low-cost gas at the Burton store.

Last August, Kroger, VeraSun Energy, and Enterprise Rent-A-Car announced the availability of VeraSun-branded VE85 ethanol at pumps in 20 Kroger locations in Ohio and Kentucky.

Enterprise Rent-A-car said it would designate its locations in Troy, Cincinnati and Grove City as “VE85/FlexFuel branches,” making available E85-fueled vehicles available for rental. Enterprise said that it is the US leader in flex-fuel rental car availability, with more than 41,000 flex-fuel vehicles in its fleet.

VeraSun, with more than 100 outlets, is the leading E85 retail brand at the present time.