GM to make Chevrolet the company’s flagship “green” brand; targets Toyota’s technology, image leadership

In Detroit, GM vice chairman Bob Lutz said that Chevrolet would be the company’s flagship “green” brand and that details of the new plan to challenge Toyota’s technology and image leadership would be released next week at the Los Angeles Auto Show.

A Chevrolet dealership sales manager in Waterloo, IA recently described rising flex-fuel vehicle numbers as “mostly a coincidence”, while the general manager of the East Central Iowa Cooperative said “I don’t think flex-fuel even passes through someone’s head when they are buying a vehicle around here”.

Nascar is in talks with General Motors about introducing ethanol into the stock-car racing league’s fuel mix. The concept was broached by GM and reportedly a sticking point is NASCAR’s marketing partnership with Sunoco, which does not offer biofuels among its fuel brands.

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