“Sustainability” rises 169% in “buzz” level in Nielsen BuzzMetric report

August 31, 2007

Nielsen released its Nielsen BuzzMetrics Q2 2007 Sustainability Buzz Report, finding that the term “sustainability,” has increased its buzz levels 169% in the past year. BuzzMetric reports usage of terms in blogs and other online sites. The rise in “buzz” comes as ethanol has met with increasing criticism from past supporters, who attribute higher food prices and emissions of key volatile organic compounds including nitrous oxides (NOx) to increased ethanol usage.